insights.industry jargon simplified.

Email, Avocados, and Marketing Automation

To claim email as today’s digital marketing miracle seems oddly trendy—like someone claiming to have discovered avocados, simply because they added them to toast. The reality is email marketing …..

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TA Alum Jeff Olsen recognized by AAF-Utah

The Utah chapter of the American Advertising Federation of Utah honored TA alum Jeff Olsen with its Silver Medal Award. TA sponsored the event which was held at …..

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CXO of the Year – Anne Wood

Competition as high as the mountains You might not always guess at the foot of those massive Wasatch peaks lies a rapidly growing technology sector, multiple corporate headquarters …..

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Art & Science Combined To Create the Best Solution

This interview originally appeared in The Silicon Review as part of a profile of the 10 Fastest Growing Digital Marketing Companies in 2018 (republished with permission; original here). The …..

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The World Is Shrinking: 6 Degrees of Separation Is Now 2

Six degrees of separation describes the idea that all people (and things and places) in the world are just six or fewer interpersonal connections away from each other. …..

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Testing With a Goal in Mind

Getting the most out of your digital marketing campaigns — that’s the goal of every online marketer. Of course, the best way to do that is to put …..

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