insights.industry jargon simplified.

Exercising Autonomy Within Corporate Brand Standards

Every creative has come up against a project that’s felt a little one-sided: Please make an interesting ad for us. Great! It’s going to be a 30-second TV …..

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Powerful Emotional Experiences For Your Consumers

Do you know what your consumers want most? If you sell cars and you think they just want a car, you’re missing a lot. What your consumers want …..

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Search Engine Marketing 101: SEM & Paid Search

Search engine marketing (SEM) originally was a term that was used when describing both search engine optimization (SEO) and paid search activities. However, over the years, the digital …..

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5 Advantages of Using TA For Your Digital Marketing

TA is a premier digital agency with a robust team of certified digital marketers. There are several advantages to working with agencies that are certified in marketing tools; …..

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Winning Marketing Campaigns With Strategy

As a kid, I never seemed to be far away from a sport of some kind. Football, basketball, baseball or soccer, it didn’t matter. I loved to compete …..

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Boomers: The New Medicare Age-In Audience – Part 1

The boomers are aging in to Medicare on their terms. Get with it, or kindly get out of their way. What can we do as marketers to get …..

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